[In the News]
Cost free stem cell storage programme gives hope to South African families affected by life-threatening blood disorders

Storing umbilical cord blood stem cells at birth could prove to be a live-saving investment for the child, or a sibling, diagnosed with a life-threatening blood disorder, treatable by a stem cell transplant. However, not everyone chooses to bank their baby’s cord blood stem cells. 

Cryo-Save South Africa, a private cord blood stem cell bank located in in Pretoria, has recognised the plight of families who have a child with a blood disorder that can be treated with a stem cell transplant. It provides hope to families affected by leukaemia, other forms of blood cancers, and blood disorders such as sickle cell disease, through its Cost-Free Donation Programme.

Three years ago, South Africans Charlene and Ralph Subbarayan’s first-born son, then aged five, was diagnosed with leukaemia.

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Babies and Crawling

The natural progression of a baby is moving from sitting to crawling. Crawling is your baby’s first method of getting around efficiently on his own. In the traditional crawl, he’ll start by learning to balance on his hands and knees. Then he’ll figure out how to move forward and backward by pushing off with his knees. At the same time, he’ll be strengthening the muscles that will soon enable him to walk.

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Bedwetting myths debunked by Dr Michael Mol

Bedwetting is a common occurrence in many South African households. Research has shown that up to 25% of children at the age of 4 and an estimated 10% of South African children aged between 4-15 years old experience bedwetting. Even though bedwetting is common, it is not often spoken about openly due to feelings of embarrassment. This embarrassment and lack of communication has contributed to a number of myths surrounding bedwetting coming to light. 

Dr Michael Mol, Brand Ambassador for DryNites® Pyjama Pants, debunks seven common myths below, in the hopes of helping parents support their children affected by bedwetting.

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Huggies®creates a wearable distance-tracking device for babies in The World’s First Baby Marathon.

It turns out that babies move way more than anyone ever realised. According to research babies can move anywhere between 1 to 7km in a single day. To promote their nappies for moving babies, Huggies® put this research to the test with The World’s First Baby Marathon, which kicked off on the 18th September. This digital marathon saw four ridiculously cute babies crawl and toddle their way through a 21km marathon in the comfort of their own homes, whilst wearing a specially designed distance-tracking device.

The wearable tech was a crucial component of the campaign, as the storyline of the branded content obviously needed to be informed by accurate, real-time data.

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