01 May, 2013
Morvite and the uMama Nami show are a success

uMama Nami is an early childhood development show that has been a hit across Gauteng and Kwa-Zulu Natal.  The road show reaches township and rural pre-schools in these two provinces and entertains and educates children in English, Zulu and Sotho.  The primary objective is to create bonding experiences with pre-school children and their moms while at the same time educating these young children on important life lessons.

From October 2012 to March 2013, the uMama Nami team has had 407 school road shows in Gauteng and KwaZulu Natal. These roadshows have reached close to 120 269 kids, moms and teachers. The team has also given away 40 700 books away to learners. Each school was left with an uMama Nami kit which consists of interactive activities for learners which they can do with teachers, A2 classroom posters, recognition stickers for the children as well as a 56 page workbook for each child to take home.  The content of this workbook is divided into the stories for moms to read to the children at home, interactive exercises as well as Tips for Moms from Morvite.

Learning and education is important for progressing in life. Morvite values the importance of this and as a result decided to partner with uMama Nami to make a difference in the lives of children. “The show is great! More than anything it teaches children in their own language and that makes it so much better and easier for them to understand,” comments a teacher from Mama Ella Day Care, one of the schools which benefited from the programme.

 Breakfast is the most important meal of the day and it is therefore essential for children to start their day with a nutritious and filling meal as it will sustain the energy levels and will enable them to concentrate throughout the day. By giving children a good start to their day, they can work harder to make the best of each opportunity they are given.

About Morvite:

Morvite is a filling, affordable and convenient ready to eat cereal that requires no cooking.  It is made from pure sorghum and is fortified with 11 vitamins and 5 minerals that growing bodies and minds require.  It is formulated to meet the dietary requirements of school children and it can be prepared as a breakfast cereal or an energy drink with milk or water.  Morvite is available in two ranges – Morvite Original and Morvite Choice.  The Morvite Original range contains the sour taste that the brand is known and loved for by millions of South Africans. The Morvite Original range is available in the following flavours, Original, Strawberry, Vanilla, Banana, Honey and Pineapple.  Morvite Choice adds a bit of twist to the existing range. It is formulated without that Morvite unique “sour” taste to cater for those members of your family that prefer a different taste but still want the goodness of the original Morvite Range.  Morvite Choice is available in three tasty flavours – Original, Strawberry and Banana.  In addition, Morvite has recently launched Morvite Orange and Morvite Instant Mabele. High in vitamin C, Morvite Orange will help keep the family healthy, and Morvite Instant Mabele is simple, non-flavoured and delivers the authentic taste of mabele that is loved by many who grew up on the traditional porridge

11 Vitamins + 5 Minerals = Morvite Gives You More


Contact Details:

Issued By:

Kerry Campbell, Sabio Communications

Tel: (011) 476-8270

Cell: 072 761 2830

E-mail: kerry@sabiocommunications.co.za


On behalf of Morvite


Thembelihle Lephoko, Brand Assistant

Tel: (011) 840 4000

E-mail: thembelihle.lephoko@tigerbrands.com